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Will Amex devalue Membership Rewards?

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In the comments to our article yesterday on the changes to certain American Express card sign-up and referral bonuses, a couple of readers questioned the merit of leaving their Membership Rewards points sitting with American Express, rather than moving them.

The logic, according to these people, is that American Express has shown that it is happy to make changes to its products with zero notice.  Could there be a wholesale devaluation of Membership Rewards points overnight?

There are two reasons why we should NOT dismiss this idea out of hand:

Frequent flyer mile redemptions are substantially more expensive for American Express than redeeming for gift cards or statement credit

American Express recently devalued Membership Rewards points in Australia, cutting the airline transfer rate from 1:1 to 2:1 whilst leaving other rewards intact

However, set against this are three other facts:

Changing Membership Rewards is messy, because there are over 10 different cards – plus cards no longer available to new cardholders – which offer it.  This is a mix of personal, small business and corporate cards.  It would be far easier to change the earning rate of Membership Rewards points on individual cards.

As far as I know, none of the personal UK cards earning Membership Rewards points are impacted by the caps on interchange fees, and the corporate and small business cards certainly are not.

Even when a change was made to the Australian scheme, American Express gave four months notice.  Nothing happened overnight.

There is nothing here which causes me substantial concern, to be honest.

Why ‘convertible’ points are more valuable than all other points

Let’s recap why you should value ‘convertible’ points more highly than other points, and why you definitely should not rush to convert them.

In general, you should value ‘convertible’ points more highly than a point which has no other use.  It is therefore worth choosing ‘convertible’ points when given the choice, and you should keep your points unconverted for as long as possible.

There are a number of ‘convertible’ currencies you will come across.  The main one is American Express Membership Rewards points, but Tesco Clubcard points, Heathrow Rewards points, HSBC Premier Mastercard points and most hotel scheme points are also, to a lesser or greater extent, convertible.

There is one thing you need to remember

This is the key point I want to make:

If you have 1 American Express Membership Rewards point, it has more value than 1 Avios point even though the former converts into the latter

There are various reasons for this:

An Amex point will hold its value better.   If you transfer them to Avios and Avios devalues, you have lost out – you can’t convert them back.  Keeping them as Amex points means that you have alternative options.

American Express or British Airways may decide to run a conversion bonus at some point for moving your points across to Avios.  If this happened, 1 Amex point would be worth more than 1 Avios.  (The possibility of a conversion bonus is why I NEVER recommend auto-converting Tesco points to Avios, even if you are 100% sure that is what you will spend them on.)  Whilst I admit that Amex and Clubcard bonuses are thin on the ground, Heathrow Rewards and HSBC Premier HAVE been running them.

Amex may run a great promotion with another partner which allows you to get far more value from a point than you would get from 1 Avios.

Your personal priorities may change and you may decide that you would prefer to redeem your Amex points for something else other than Avios.  By not converting, you retain the flexibility.  Later this year for example, you should be able to redeem Virgin Flying Club miles for Air France and KLM flights which may make it more relevant for you.  On the other hand, the recent spike in surcharges on Upper Class Virgin Atlantic flights to the US means you may be less keen on that scheme.

I have written on HfP before that I do not convert my Tesco Clubcard points into Avios.  For years I used them for Safestore as we have some furniture with them and Safestore accepted Clubcard vouchers at 3 x face value.  That deal has ended but I now redeem for Uber credit at 3 x face value.  My choice is to use 100 Clubcard points for either £3 off my Uber bills or receive 240 Avios.  If I took Avios I would be valuing them at 1.25p each – and I don’t.

There is another reason why keeping Amex and Tesco points in their ‘original’ form as long as possible makes sense.  Both convert to Avios points within 24 hours of a transfer being initiated.  If a reward seat opened up and I didn’t have enough Avios, I would be confident enough to assume that the seat would still be there tomorrow morning when I could have converted points across.

Some American Express Membership Rewards transfers are INSTANT – Virgin, Delta and Emirates – as long as you have already linked your accounts.  There is absolutely no reason whatsoever, except for a conversion bonus, why you should move points to those airlines before you need them.

Some transfers, admittedly, are not instant.  Slow transfers are one reason why you may want to move across hotel points before you need them.  The last time I moved some Starwood (now Marriott Bonvoy) points to Lufthansa it took 28 days!  I was lucky that the redemption I wanted was still available.  You shouldn’t rely on a hotel scheme moving your points across to British Airways in a hurry.  If you will be totally reliant on a hotel transfer to make a redemption you have planned, you may want to move them in advance.

In general, however, if you want to maximise the value of your points then you want to maximise their flexibility.  For ‘convertible’ currencies, this means keeping them in their original form as long as possible.

best travel rewards credit cards

Want to earn more points from credit cards? – July 2024 update

If you are looking to apply for a new credit card, here are our top recommendations based on the current sign-up bonuses.

In February 2022, Barclaycard launched two exciting new Barclaycard Avios Mastercard cards with a bonus of up to 25,000 Avios. You can apply here.

You qualify for the bonus on these cards even if you have a British Airways American Express card:

Barclaycard Avios Plus card

Barclaycard Avios Plus Mastercard

Get 25,000 Avios for signing up and an upgrade voucher at £10,000 Read our full review

Barclaycard Avios card

Barclaycard Avios Mastercard

5,000 Avios for signing up and an upgrade voucher at £20,000 Read our full review

You can see our full directory of all UK cards which earn airline or hotel points here. Here are the best of the other deals currently available.

Marriott Bonvoy American Express

20,000 points for signing up and 15 elite night credits each year Read our full review

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & four airport lounge passes Read our full review

British Airways American Express Premium Plus

30,000 Avios and the famous annual 2-4-1 voucher Read our full review

The Platinum Card from American Express

40,000 bonus points AND (to 27th August) £400 to spend at Amex Travel Read our full review

Virgin Atlantic Reward+ Mastercard

18,000 bonus points and 1.5 points for every £1 you spend Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these offers:

American Express Business Platinum

40,000 points sign-up bonus and an annual £200 Amex Travel credit Read our full review

American Express Business Gold

20,000 points sign-up bonus and FREE for a year Read our full review

Capital on Tap Business Rewards Visa

10,000 points bonus – plus an extra 500 points for our readers Read our full review

For a non-American Express option, we also recommend the Barclaycard Select Cashback card for sole traders and small businesses. It is FREE and you receive 1% cashback on your spending.

Barclaycard Select Cashback Business Credit Card

1% cashback uncapped* on all your business spending (T&C apply) Read our full review

Comments (113)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • David says:

    OT (kind of):
    The following is a public page on the Amex website which appears on Google searches –

    It makes no mention of having to apply for the supp card post the actual application however Amex are telling me I’m not eligible for the Supp card MR bonus as 1) it is a private targeted offer and 2) I applied for the supp card during the application.
    Is this right and is it worth a complaint to try and get the bonus? As I say, the terms of the bonus do not say you aren’t eligible if adding the supp card during application.

    • Grant says:

      A more helpful CSA might have told you to cancel the supp card when it arrives and then re-apply using the link. If they treat it as a second supp card and apply a charge you can call and get the charge refunded.

    • Rob says:

      Amex is totally correct that you do NOT get the bonus if you add the supp during the initial application. That’s why you didn’t get it. It isn’t a targeted offer.

      • David says:

        But my argument is that I saw that page prior to applying and assumed, as there was nothing to state otherwise, that the adding of the supp card during application would remove eligibility for the bonus?

        I was surprised to not receive anything given the terms do not say this…

    • Charlieface says:

      It’s defo not targeted, it was on the Amex homepage recently.

    • TGLoyalty says:

      Add a second supp and you will get the points. If it’s the Plat you have a free 2nd gold card triggers the bonus

  • Jonathan says:

    What do people think the best route is – convert 180k MR points to an existing relatively healthy pool of around 360k of Marriott points or, start from scratch and diversify into Hilton points? No redemption plans as yet. I’d prefer Jumeirah Sirius points because we visit Dubai often but the ICC card seems a too complicated route.

    • Jonathan says:

      It serves a purpose Harry – relatively short overnight flight, guaranteed sun, child friendly, good food and friends live out there. Admittedly less appealing now Virgin have stopped flying there.

      • Shoestring says:

        yep I know it and no criticism intended for taking that option.

        I won’t spend a nanosecond of my life there ever again, though.

      • BJ says:

        The same is true of a large number of places around the Med which have much more to offer besides, and can be reached in 2-4h for pocket money.

        • Lady London says:

          Yes but some people would saylots of those places have riff-raff.

          You don’t get riff-raff in Dubai- or only riff-raff of a couple of types that are particularly well-heeled.

          If you have enough money and children I can well see the appeal of Dubai. It;s just that much easier to choose if you want the upmarket version of the oldfashioned Mediterranean break. Personally I’m with Shoestring. I can’t stand the place.

          • Rob says:

            You can’t get the worst room in Madinat Jumeirah for under £650 including taxes during October half term. No riff-raff there (except us, on Amex points).

            Weirdly the crowd is driven by the amenities in my experience. For example, Jumeirah Beach Hotel is as expensive as Madinat Jumeirah but has – or had, not sure if it survived the refurb, a British pub in it. It always seemed to attract the ‘£70,000 London plumber’ sort of crowd rather the ‘£70,000 London accountant’ crowd who preferred Madinat next door.

        • Lady London says:

          £70_000 plumber? I rest my case.

          The other riff raff are the blingy sort and it would be rude to comment.

    • Mikeact says:

      Totally agree. I can never understand why it is so apparently popular when there are far better places to go to in the World.

      • Jonathan says:

        But not for flight time, time zone, weather, kids etc.

      • KBuffett says:

        The hotels and facilities are far better than anywhere across Europe and there is plenty of choice and capacity even at peak times for a reasonable price. The quality of food is also very good.

        • John says:

          Dubai food good?? Arabic food perhaps, non-Arabic food only good in high-end restaurants for which you’re paying double the price it costs elsewhere.

        • BJ says:

          Maybe for ‘bog standard’s 4* and 5* chain hotels but not for really classy places, do not recall them featuring in top hotel surveys.

  • Ricatti says:

    The best strategy remains earn and burn.

    It is even more profitable to disconnect from AMEX, wait two years and re-subscribe, rather than spending on the usual £1 = 1 MR point.

    Fee increase £450 to £550 will definitely be the next step, without any noticeable added benefit (like an airline status).

  • Howard says:

    Re referrals. How long does it normally take to get the points?

    I ask this as I recently did a referral to my wife….New account accepted quickly….from previous experience my points are allocated very quickly…..Not this time?

    • Rob says:

      Amex has periods where nothing posts for a week or so and then a big pile go on at once. I wouldn’t fuss until you’ve hit the 2 week mark from when her card arrived.

  • Howard says:



    I have not done this before but I called to cancel my Amex Plat card.. They asked for reasons….I told them the reductions recently announced plus referral cut from 18000 to 12000….They never even tried to offer me anything to stay…just said sorry to lose a good customer of 14 years standing….

    All they said was move your points before cancelling….

    To me it looks like they are not bothered about keeping existing customers….

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