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The BA app is (accidentally?) overcharging for World Traveller Plus to the US

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I mentioned yesterday that a number of readers had been in touch about various BA pricing irregularities in recent weeks. Yesterday I showed how Avios redemptions in Economy were cheaper for inactive members of British Airways Executive Club.

The issue I am highlighting today is more serious. The BA app, at least in the iPhone version, changes the price of some flights based on the cabin you originally search for.

This does not happen with desktop searches – only with the app. It only seems to apply to flights to the USA.

World Traveller Plus

Put more simply …. if you search for World Traveller Plus, you will pay less if you originally search for World Traveller and not World Traveller Plus.

Don’t believe me? Let’s take a look.

You can replicate this yourself if you have an iPhone. My example is based around London to Los Angeles from 23rd to 30th November.

BA pricing for World Traveller Plus when I search originally for World Traveller

If I search for an Economy / World Traveller ticket, this is what I am shown. As usual with British Airways, you are shown the cabin you requested (in this case, Economy) plus the next two higher cabins where available.

The total price is £797:

BA pricing for World Traveller Plus when I search originally for World Traveller Plus

Let’s look at what happens if I decide in advance that I intend to fly World Traveller Plus and search for that. Note that these are exactly the same flights on the same day.

The total price is £941.02:

The price difference is exactly £144.

Why is this happening?

No idea. However, with BA, it is always best to follow the maxim of “Never ascribe to malice that which is adequately explained by incompetence”.

Here are a few thoughts:

  • This is not something that magically appeared yesterday. I was originally emailed about this over well over a week ago.
  • If you look at the fare breakdown, both show the same taxes of £486.02. The difference is entirely due to base fare changes (£311 vs £455).
  • Both tickets book into ‘T’ class, so this is not the cause of the difference
  • It doesn’t work for Business Class – the same price comes up (£1,653) irrespective of whether you search for World Traveller Plus or Club World
  • You cannot replicate this on desktop. The desktop price is £797.02, which implies that it is the app which is incorrectly pricing the World Traveller Plus ticket if you search directly for that cabin.
  • It only seems to apply to flights to the USA. Other destinations, even in North America, seem to price correctly in the app.
  • The price difference can be a lot wider than £144. Look at the same dates to New York JFK, taking the first flight of the day – the price gap is a whopping £304 (£656.02 vs £960.02).

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Comments (49)

This article is closed to new comments. Feel free to ask your question in the HfP forums.

  • Mike says:

    Has “Never ascribe to malice that which is adequately explained by incompetence” replaced “To Fly. To Serve” as a motto – not as catchy but honest

    • Bagoly says:

      “Cock-ups are more common than Conspiracies” is my version.
      Although BA has form in both.

      Could “only applies to flights to the USA” be a consequence of “only applies to flights covered by the transatlantic JV”.

  • Graeme says:

    Wow, every day is a school day!! Our usual route to MIA is £275 more outbound using this ruse. Lesson learned about only searching PE and Club fares! Thanks Rob.

  • ChrisC says:

    Rob what have BA said to you about this?

  • TeesTraveller says:

    I bet BA’s PR team are delighted to have been made aware of this matter and are taking prompt action to raise the price when booking via the website.

  • southlondonphil says:

    Not just iPhone, tried it on the Android app and got the same results as Rob. The £144 difference in the example given was entirely on the Outbound portion of the ticket. Weird!

  • AJA says:

    I’ve often noticed that prices rise if you do too many searches for a particular route. This happens even on the desktop website. I put it down to the algorithm suggesting higher prices because you appear to either want the flights and are potentially less price sensitive or it is fooling you into thinking that the cheaper fares are selling out so better buy now before it goes up even more. Like booking.com or Expedia or Amazon or Argos that tells you xx people are also looking at this item.

    Best to do searches in incognito mode or private browsing. Then clear cache before actually booking or preferably use a completely different computer.

    I wonder if this is what is happening on the app? Have you tried searching for WTP first and then searching for WT?

    • Bagoly says:

      Easyjet was particularly aggressive for this on Flexi fares at one stage – after say four searches showing prices from say GBP80-300, they would all jump up to GBP300.

  • TimM says:

    BA, unfortunately, have a long history of IT issues covering practically every aspect of IT imaginable. BA shows absolutely no sign of getting to grips whatsoever. I doubt any member of the board has a an education in computer science or related subject. What they may consider now to be tolerable errors may yet finish them.

    • BH says:

      Why do you “ doubt any member of the board has a an education in computer science or related subject”?

      • TimM says:

        Because of their blindingly obvious mistakes. BA’s management appears totally ignorant of IT and just sub-contracts it out.

        Where is the specification? Is it in a formal, verifiable form? Are the foundations on a secure system or is it some crap version of Java running on some crap version of Windows? There are ways and means of making complex systems secure and reliable but if the management are not even aware of them what do you expect to happen?

  • Jonnyphan says:

    Can confirm this has been the case for a long time. I posted about it on flyer talk but didn’t get much feedback back in October so assumed everybody knew.

This article is closed to new comments. Feel free to ask your question in the HfP forums.

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