Maximise your Avios, air miles and hotel points

(DEAD?) The Amex / Amazon ‘£25 off £40’ coupon is working again – even if you’ve used it before!

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EDIT: Amazon closed down this code on Friday evening

For the last couple of years, Amazon has been offering a generous bribe to anyone with an American Express card which offers Membership Rewards points.

You may not be aware that Amazon lets you pay for your purchases on the UK site with Membership Rewards points.  I absolutely do not recommend this, because you are only getting 0.45p per American Express point, but the feature exists.

Have you already registered for the Amazon / Amex offer?

If you have signed up for this feature at some point in the last couple of years, there is some interesting news.

A new Amazon discount code – AMEX25OFF – seems to get you £25 off a £40 order when you part-pay using Membership Rewards points.

For absolute clarity, this code works even if you already got a £15 or £25 discount when you originally linked your American Express and Amazon accounts.

Here is a screenshot I took on Wednesday when I was ordering something for my son:

AMEX25OFF American Express Amazon discount code

As you can see, £25 has been deducted from my order.  You can also see that I redeemed a grand total of 10p of Membership Rewards points (22 points deducted).

To get this to work:

You need £40-worth of items in your basket which are ‘Sold by: Amazon’ 

For absolute clarity, anything sold by a third party, even if it is ‘Fulfilled by:’ Amazon, won’t count, neither will digital content or gift cards

If your basket contains multiple items, they must all have identical shipping times and be delivered to the same address

You need to select your Membership Rewards-linked American Express card to pay

You MUST select the option to fully pay with points (bad idea due to the poor value you get) or ‘part pay with points’ (a good idea, redeem 10p-worth as I did!)

You add promo code AMEX25OFF

All sorted, as the screenshot above shows.

Our Amazon link is one of the ways we fund this site.  If you buy something through this offer, please use this link – Amazon home page – to make your purchase.  Thanks!

Amazon

Does this work if you have not already linked your Membership Rewards and Amazon accounts?

We don’t know.

(EDIT: comments below suggest it DOES work with new Amazon accounts and it DOES work with existing Amazon accounts newly linked to Membership Rewards.)

This is what to do, assuming you have not done this offer in the past:

Link your Membership Rewards account with your Amazon account by visiting this page on the Amazon website – note that this discusses a poorer offer, worth £15 off a £40 spend, which has now closed anyway

Buy £40 of items on amazon.co.uk following the guidelines I listed above

Qualifying credit and charge cards would include:

…. plus Green, Centurion and various cards now closed to new applicants.

You MAY find that the AMEX25OFF code then works.  Or it might not ….

If you are reading this via email, I suggest you pop over to the HFP website during the day to take a look at the comments on whether this is working or not.


Want to earn more points from credit cards? – November 2020 update

If you are looking to apply for a new credit or charge card, here are my November 2020 recommendations based on the current sign-up bonus

You can see our full directory of all UK cards which earn airline or hotel points here.

British Airways American Express card

British Airways American Express

5,000 Avios for signing up, no annual and a companion voucher for spending £20,000 Read our full review

BA Premium Plus American Express card BAPP

British Airways American Express Premium Plus

25,000 Avios and the UK’s most valuable credit card perk – the 2-4-1 companion voucher Read our full review

Nectar American Express

American Express Preferred Rewards Gold

Your best beginner’s card – 20,000 points, FREE for a year & two airport lounge passes Read our full review

American Express Platinum card Amex

The Platinum Card from American Express

30,000 points and an unbeatable set of travel benefits – for a fee Read our full review

Virgin Rewards Plus credit card

Virgin Atlantic Reward+ Mastercard

15,000 points bonus and the most generous non-Amex for day to day spending Read our full review

Earning miles and points from small business cards

If you are a sole trader or run a small company, you may also want to check out these:

American Express Business Gold card

American Express Business Gold

20,000 points sign-up bonus and free for a year Read our full review

Amex Platinum Business American Express

American Express Business Platinum

40,000 points sign-up bonus and a long list of travel benefits Read our full review

British Airways Accelerating Business American Express card

British Airways Accelerating Business American Express

Earn both Avios and BA On Business points with your business spending Read our full review

Capital On Tap Business Rewards Visa

The most generous Avios Visa or Mastercard for a limited company Read our full review

Disclaimer: Head for Points is a journalistic website. Nothing here should be construed as financial advice, and it is your own responsibility to ensure that any product is right for your circumstances. Recommendations are based primarily on the ability to earn miles and points and do not consider interest rates, service levels or any impact on your credit history.  By recommending credit cards on this site, I am – technically – acting as a credit broker.  Robert Burgess, trading as Head for Points, is regulated and authorised by the Financial Conduct Authority to act as a credit broker.

Comments (111)

  • Russ says:

    So how do we play this Rob, fill basket, log out, come back to HFP, click through the link then carry on as usual?

    • Russ says:

      Can we use this code multiple times and claim it back as gifts if paying with a business amex card?

      • Shoestring says:

        Not multiple times per Amazon a/c
        Yes multiple times per Amex card
        Claiming back as business expense? – depends if it is a business expense

    • Rob says:

      It is a 24 hour cookie on your device, so if you clicked any link in the article to Amazon in the 24 hours before putting an item in your basket we’re OK.

      We DON’T get paid on stuff already in your basket when you first use our link.

  • Becs says:

    Worked for me thanks!

  • Louise McNicholas says:

    When i try to link my card I am getting a message saying some of my information is incorrect.

  • Simon says:

    Strangely it told me that my discount code had already been used and then gave me £24.57 discount off my total £43:50 spend.
    It’s weird, but I got discount so thanks!

  • James Hockney says:

    Worked just fine, thanks Rob!

  • Adnan Hussain says:

    Annoyingly its not working for me.

    I keep on getting the message “The promotional code you entered cannot be applied to your purchase” after putting in the AMEX25OFF code and applying a small number of points.

    Any suggestions?

    • Rui N. says:

      It’s probably the item in question that is not eligible. Had lots of troube getting this to work even with items saying that they were sold by Amazon EU.
      What I did was to add an Echo speaker, which I was 100% sure would qualify on its own. Added the code, and it worked, so nothing was wrong with the code.
      Then I just tried to see which I the items I did want allowed the discount to stay when removing the echo speaker. Out of 3 items sold by Amazon that I wanted (the 3 together were just slightly above £40), only 1 worked! Ordered 3 of those to make up the needed amount.
      Good luck!

  • Mark2 says:

    thanks for that useful information. I shall be organising a trip.

  • john browell says:

    Thanks for the tip. Just linked my card now.